Legal Design

Legal Design

With legal design, we can make the law more understandable and user-centric together.

Through legal design, we create better and user-friendly legal documents and services for our clients, reducing unnecessary legal jargon and the possibility of misinterpretation. We offer a creative and interdisciplinary project, resulting in re-designed legal documents and services.

We carry out legal drafting projects in an interdisciplinary team consisting of our experts within legal design, linguistics, graphic design and business law. We apply design thinking and an iterative working model to ensure that the final product meets the real needs of our clients. We identify the needs of the client as well as the scope of the project, and deliver a finished product at the end of the project, designed directly according to the client’s graphic guidelines or other requirements.

We can help you with:

  • Legal design projects: we will design your company’s contracts, guidelines and other legal documents either in document format or, alternatively, in an interactive format for your website.
  • Training and workshops: we offer legal design training and workshops to introduce you to design thinking in legal professional work, apply design methods in practice and develop your organisation’s own services to make them more user-centric.
  • Depending on your needs, you can choose either a standalone design project or a training course or workshop, or a full package, consisting of a design project and training course or workshop.

Examples of the work we do:

Example of a designed contract

Latest references

SATO – Legal design of Code of Ethics
We drafted new Codes of Ethics for SATO to use internally and with business partners. The client wanted to get concise and legally up-to-date Codes that are easy to understand and look fresh. We drafted completely new Codes, designed a clear structure for them and designed and implemented their layout. We made separate Codes of Ethics for internal use and for business partners in order to meet the exact tone and style suitable for both end user groups. We also made English translations of the Codes of Ethics. The end product was practical and interactive PDF instructions that are consistent with the client’s visual style. Client insight and taking the target group’s needs into account are some of the main principles of legal design. The client’s wishes also focused on the end users of the Code of Ethics, i.e. the company’s employees and business partners. In this project, efficient project management and an open line of communication helped us understand the wishes of the client company and deliver an end product with which the client was very happy. Active dialogue with the client was an important quality factor in this agile and iterative project. In the first phase we provided the client with a prototype and then continued the design work based on the comments we received. The appearance of the final product was designed in accordance with the client’s graphical guidelines. SATO Corporation is an expert in sustainable rental housing and one of Finland’s largest rental housing providers. SATO owns around 25,000 rental homes in the Helsinki Metropolitan Area, Tampere and Turku. Approximately 45,000 residents live in SATOhomes. The project involved experts in legal design, linguistics and graphic design, and members of our Legal Tech team.
Case published 6.2.2024
Fraktal – Legal design of terms of service
We drafted and designed new terms of service for Fraktal Oy’s DevSecLab learning platform. In this legal design project, we created a new, clearer structure for the terms of service, rewrote the terms from scratch and presented them with a fresh visual look. The final result was a completely new product, not just a redesign of the earlier terms. Fraktal’s goal was to have terms of service that are easy to understand and simple to accept. The project was carried out in our multi-professional legal design team consisting of experts in legal technology, linguistics, graphic design and the law. The new terms, which are both clear and in line with Fraktal’s visual brand, were presented as an interactive prototype in Figma. The key to successful legal design projects is understanding the client’s needs and wishes. In this project, efficient project management and an open line of communication increased our team’s understanding of the client, resulting in a product that fits the purpose perfectly. Active dialogue with the client was an important quality factor in this agile and iterative project. “Our previous terms of service were difficult to understand, which usually led to lengthy negotiations. This created an obstacle for increasing sales. We believe that the new, designed terms of service will increase sales, make the agreement process faster and reduce the need for administration and constant negotiations,” says Iiro Uusitalo, product owner of DevSecLab. “Implementing the new terms is currently Fraktal’s top priority.” Founded in 2019, Fraktal Oy is a young and agile cyber security company. Fraktal has served organisations with hundreds of assignments across the continents. In 2021 the company had a turnover of EUR 2 million and employed 25 people.  
Case published 19.9.2022
Finnish P&C Insurance – Design of Insurance Terms
We carried out a legal design project in which we designed insurance terms for Finnish P&C Insurance Ltd according to the client’s wishes. Legal design is all about multi-professional dialogue and cooperation. In this project, our team included experts in legal technology, the Finnish language, graphic design and the law. In line with the principles of legal design, the process was agile and iterative. In the first phase of the project, we delivered a prototype for commentary. The comments we received from the client enabled us to better address the client’s goals. The visual appearance of the final product was based on the client’s wishes and graphical guidelines. We kept the end-user in mind when designing the insurance terms – after all, user-centricity, or taking the target group’s needs into account, is one of the main principles of legal design. In addition to a legal review of the insurance terms, the goals for this design project included clarifying the terms and cutting down on legalese. During the project, the client’s initial draft was completely transformed. The end result was insurance terms in a compact, practical and clear format. Finnish P&C Insurance Ltd is a modern Finnish non-life insurance company that provides customised insurance services for the brands POP Insurance and Savings Bank Insurance. The digital aspect of the company was key from its foundation in 2012. The company currently has over 170,000 customers and more than 100 employees. Finnish P&C Insurance Ltd is owned by the financially sound POP Bank Group.
Case published 31.5.2022
Swiss Life Asset Managers Nordic – Acquisition of a prime logistics property from a fund managed by Savills Investment Management
We advised a fund managed by Swiss Life Asset Managers Nordic in its acquisition of a logistics property in Hyvinkää from a fund managed by Savills Investment Management. In addition to advising on the transactional aspects, we also advised on the financing of the acquisition as well as in designing an appropriate international acquisition structure and addressing relevant tax implications. The property serves as the central warehouse in Finland for Ahlsell, a leading Nordic technical wholesaler, which has been leasing the property since its construction. The state-of-the-art logistics centre was originally built in 2002 and has undergone several improvement projects over the years. The latest extension, completed in 2024, added around 11,000 square meters of new storage area to the property, bringing the total lettable area to 47,000 square meters. The property has been developed with a strong emphasis on energy efficiency with on-site solar power and renewable district heating. The sustainability features of the property were also further optimised and the asset just received BREEAM Excellent certifications in both BREEAM New Construction and BREEAM In-Use.
Case published 20.1.2025
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