Paula Aura

Director of Knowledge Management & Innovation

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I am the supervisor of our skilful Knowledge Management & Innovation team. My team produces C&S’s library, information and legal tech services.

Information and people’s expertise in different forms is our firm’s most important resource. Therefore, I feel privileged to have the possibility to work with knowledge management every day.

I actively contribute to the development of our firm’s business processes, legal tech, project management and innovation process. Diverse tasks and challenges brought by the work motivate me. I specialise in continuous improvement and am responsible for supporting and guiding our firm’s lean management in all activities. A simple way to provide efficiency is by changing individual working methods or as an end result of a larger system project. I participate in the firm’s development projects and I often lead projects related to information management and legal tech. As a member of our firm’s management group, I take part in the management and development of the firm.

My team also includes legal tech trainees who handle our digital tools: our Signe automation tool and Luminance AI. Signe supports both our clients and our own lawyers. It speeds up the contract drafting process and improves the quality of drafts. We use Luminance to support document analysis, for example, in the due diligence reviews of real estate and corporate transactions. Our trainees’ work includes the automation of documents and the training of our personnel to use legal tech applications.

The most inspiring aspect in my work is to be part of developing solutions for the changing needs of the business. I am social by nature and I enjoy being part of a work community that is dynamic and that looks into the future. I co-operate to a great extent with different people both inside and outside the firm. Our wide network extends from book publishers to IT consultants. This guarantees that our lawyers receive first-class KM services to support their client work.

I graduated in 2004 with a master’s degree in law. After my graduation, I completed a post-graduate course in information sciences at the continuing education centre of the Helsinki University of Technology. In 2015, I completed a degree in project management. Before I joined C&S in 2007, I worked in the KM team of another large law firm for several years.

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My latest blogs

Blog Legal Technology Improves Efficiency – But Not by Itself

Blog Quality Contracts Faster than Ever – Kicking Our Services into High Gear with Automation

Latest references

Fraktal – Legal design of terms of service

We drafted and designed new terms of service for Fraktal Oy’s DevSecLab learning platform. In this legal design project, we created a new, clearer structure for the terms of service, rewrote the terms from scratch and presented them with a fresh visual look. The final result was a completely new product, not just a redesign of the earlier terms. Fraktal’s goal was to have terms of service that are easy to understand and simple to accept. The project was carried out in our multi-professional legal design team consisting of experts in legal technology, linguistics, graphic design and the law. The new terms, which are both clear and in line with Fraktal’s visual brand, were presented as an interactive prototype in Figma. The key to successful legal design projects is understanding the client’s needs and wishes. In this project, efficient project management and an open line of communication increased our team’s understanding of the client, resulting in a product that fits the purpose perfectly. Active dialogue with the client was an important quality factor in this agile and iterative project. “Our previous terms of service were difficult to understand, which usually led to lengthy negotiations. This created an obstacle for increasing sales. We believe that the new, designed terms of service will increase sales, make the agreement process faster and reduce the need for administration and constant negotiations,” says Iiro Uusitalo, product owner of DevSecLab. “Implementing the new terms is currently Fraktal’s top priority.” Founded in 2019, Fraktal Oy is a young and agile cyber security company. Fraktal has served organisations with hundreds of assignments across the continents. In 2021 the company had a turnover of EUR 2 million and employed 25 people.

Finnish P&C Insurance – Design of Insurance Terms

We carried out a legal design project in which we designed insurance terms for Finnish P&C Insurance Ltd according to the client’s wishes. Legal design is all about multi-professional dialogue and cooperation. In this project, our team included experts in legal technology, the Finnish language, graphic design and the law. In line with the principles of legal design, the process was agile and iterative. In the first phase of the project, we delivered a prototype for commentary. The comments we received from the client enabled us to better address the client’s goals. The visual appearance of the final product was based on the client’s wishes and graphical guidelines. We kept the end-user in mind when designing the insurance terms – after all, user-centricity, or taking the target group’s needs into account, is one of the main principles of legal design. In addition to a legal review of the insurance terms, the goals for this design project included clarifying the terms and cutting down on legalese. During the project, the client’s initial draft was completely transformed. The end result was insurance terms in a compact, practical and clear format. Finnish P&C Insurance Ltd is a modern Finnish non-life insurance company that provides customised insurance services for the brands POP Insurance and Savings Bank Insurance. The digital aspect of the company was key from its foundation in 2012. The company currently has over 170,000 customers and more than 100 employees. Finnish P&C Insurance Ltd is owned by the financially sound POP Bank Group.

eQ Community Properties Fund – Sale of two healthcare properties

We assisted eQ Community Properties Fund in the sale of two healthcare properties to a fund managed by Northern Horizon. The properties have a total floor area of approximately 3,500 square meters. The two properties are located in Espoo and Lahti. The Espoo asset was completed in 2018 and the Lahti asset was completed in 2023. Both assets are operated by Attendo, the leading care provider in the Nordic region.

BMW AG – Enforcement of BMW’s trademark and design rights

We successfully represented BMW in an exceptionally long dispute over whether the spare rims sold by the defendant and the hub caps included in them infringed BMW’s trademark and design rights. The Market Court found that the sign used by the defendant caused a likelihood of confusion with BMW’s trademarks. The defendant had used the sign on the hub caps and in the marketing of the hub caps and rims, leading the Market Court to find that the defendant had infringed BMW’s trademark rights. The defendant admitted to infringing BMW’s Community design but denied the related injunction claim. However, the Market Court found that there was no particular reason to refrain from issuing an injunction. The Market Court prohibited the defendant from continuing to infringe BMW’s trademarks and Community design and ordered the defendant to alter or destroy the products and marketing materials that infringed BMW’s rights. Furthermore, the Market Court ordered the defendant to pay BMW EUR 70,000 in reasonable compensation and EUR 80,000 in damages for the trademark infringements, as well as EUR 7,000 in reasonable compensation and EUR 8,000 in damages for the design right infringement. The amounts can be considered exceptionally high in Finland. Additionally, the Market Court ordered the defendant to pay a significant portion of BMW’s legal costs with interest on late payment. In its decision of 11 March 2025, the Supreme Court of Finland did not grant the defendant leave to appeal, and also decided that there was no need to seek a preliminary ruling from the Court of Justice of the European Union. Thus, the Market Court’s judgements (MAO:494/18 ja 517/2023) are final. In addition to the main dispute, BMW demanded in a separate proceeding that one of the defendant’s trademark registrations be revoked. A total of three separate legal proceedings were conducted in the Market Court regarding the revocation. The defendant’s trademark registration was ultimately revoked.

DNA – Global brand portfolio management and IP enforcement

We are advising DNA Plc in brand protection and intellectual property enforcement matters globally. Our intellectual property team manages DNA’s global trademark portfolio, including registration, prosecution, opposition and enforcement. We also advise DNA in questions concerning consumer and marketing law, unfair competition, social media, domain names and cybersquatting. DNA Plc is one of Finland’s leading telecommunication companies. DNA offers connections, services and devices for homes and workplaces, contributing to the digitalisation of society. The company has approximately 3.7 million subscriptions in its fixed and mobile communications networks. In 2024, DNA’s total revenue was EUR 1,100 million, and the company employs about 1,600 people around Finland. DNA is part of Telenor Group.

Foodiq – Restructuring proceedings

Castrén & Snellman’s Attorney Christer Svartström acted as the administrator in the restructuring proceedings of Foodiq Oy, which began on 11 March 2024. Foodiq is a unique future food focused company that develops and produces plant and milk-based products for both the private and public sectors. The company’s largest shareholder is a Swedish investment company focusing on FoodTec, Nicoya AB. The majority of creditors approved the draft restructuring programme in expedited proceedings after restructuring proceedings that lasted just under a year. The District Court of Helsinki affirmed the restructuring programme including the one-day payment programme on 10 March 2025 and appointed Attorney Christer Svartström as the supervisor of the programme. In cooperation with the parties, they found an effective and quick restructuring solution for the company, avoiding a long-term programme and allowing the company to focus on its core business. The restructuring programme was financed by investments made by the company’s investors. At the same time, the one-day programme provided a better outcome for creditors compared to a longer programme. The implementation of the restructuring programme ended successfully on 28 March 2025.

PwC – Public tender in Kela’s Eepos procurement process

We are proud to have provided legal assistance to PwC in the successful public tendering process for the comprehensive renewal of Kela’s benefits processing systems. Kela is the Social Insurance Institution of Finland, and this project is a significant cornerstone in modernising Finland’s social security infrastructure. PwC was selected as Kela’s strategic partner to implement a comprehensive overhaul of the benefits processing systems, digital services, customer relationship management, and information exchange platforms. The project aims to meet the demands of the future digital environment and enhance customer experience through the adoption of Salesforce technology. The new systems are expected to simplify benefit processes, enhance user experience for both customers, employees and other stakeholders, and ensure adaptability to future legislative changes. Castrén & Snellman provided strategic legal support to PwC throughout its successful bidding process, which was carried out through a competitive negotiated procedure. We extend our warmest congratulations to PwC for their successful bid and look forward to seeing the positive impact of this project on Finland’s social security system.

Milexia Group – Acquisition of business of Alpha Positron

We advised Milexia Group, a portfolio company of the French PE sponsor Crédit Mutuel Equity, on its acquisition of the activities of Alpha Positron Oy, a Finnish distributor specializing in GPS/GNSS, time and frequency solutions for the electronics industry, process automation, corporate IT, defense, and other demanding markets. Milexia Group is one of the world’s leading European suppliers for high-quality electronic components, systems and scientific instruments technology. It has offices, warehouses and technical centres in France, Italy, Spain, the United Kingdom, Germany, Nordics and Hong Kong. The acquisition aligns with Milexia’s strategy to expand its presence in the Nordic region and enhance its portfolio of communication solutions.

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