Fraktal – Legal design of terms of service

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We drafted and designed new terms of service for Fraktal Oy’s DevSecLab learning platform. In this legal design project, we created a new, clearer structure for the terms of service, rewrote the terms from scratch and presented them with a fresh visual look. The final result was a completely new product, not just a redesign of the earlier terms.

Fraktal’s goal was to have terms of service that are easy to understand and simple to accept. The project was carried out in our multi-professional legal design team consisting of experts in legal technology, linguistics, graphic design and the law. The new terms, which are both clear and in line with Fraktal’s visual brand, were presented as an interactive prototype in Figma.

The key to successful legal design projects is understanding the client’s needs and wishes. In this project, efficient project management and an open line of communication increased our team’s understanding of the client, resulting in a product that fits the purpose perfectly. Active dialogue with the client was an important quality factor in this agile and iterative project.

“Our previous terms of service were difficult to understand, which usually led to lengthy negotiations. This created an obstacle for increasing sales. We believe that the new, designed terms of service will increase sales, make the agreement process faster and reduce the need for administration and constant negotiations,” says Iiro Uusitalo, product owner of DevSecLab. “Implementing the new terms is currently Fraktal’s top priority.”

Founded in 2019, Fraktal Oy is a young and agile cyber security company. Fraktal has served organisations with hundreds of assignments across the continents. In 2021 the company had a turnover of EUR 2 million and employed 25 people.