19.9.2022

Fraktal – Legal design of terms of service

Related services

We drafted and designed new terms of service for Fraktal Oy’s DevSecLab learning platform. In this legal design project, we created a new, clearer structure for the terms of service, rewrote the terms from scratch and presented them with a fresh visual look. The final result was a completely new product, not just a redesign of the earlier terms.

Fraktal’s goal was to have terms of service that are easy to understand and simple to accept. The project was carried out in our multi-professional legal design team consisting of experts in legal technology, linguistics, graphic design and the law. The new terms, which are both clear and in line with Fraktal’s visual brand, were presented as an interactive prototype in Figma.

The key to successful legal design projects is understanding the client’s needs and wishes. In this project, efficient project management and an open line of communication increased our team’s understanding of the client, resulting in a product that fits the purpose perfectly. Active dialogue with the client was an important quality factor in this agile and iterative project.

“Our previous terms of service were difficult to understand, which usually led to lengthy negotiations. This created an obstacle for increasing sales. We believe that the new, designed terms of service will increase sales, make the agreement process faster and reduce the need for administration and constant negotiations,” says Iiro Uusitalo, product owner of DevSecLab. “Implementing the new terms is currently Fraktal’s top priority.”

Founded in 2019, Fraktal Oy is a young and agile cyber security company. Fraktal has served organisations with hundreds of assignments across the continents. In 2021 the company had a turnover of EUR 2 million and employed 25 people.

 

Latest references

We drafted new Codes of Ethics for SATO to use internally and with business partners. The client wanted to get concise and legally up-to-date Codes that are easy to understand and look fresh. We drafted completely new Codes, designed a clear structure for them and designed and implemented their layout. We made separate Codes of Ethics for internal use and for business partners in order to meet the exact tone and style suitable for both end user groups. We also made English translations of the Codes of Ethics. The end product was practical and interactive PDF instructions that are consistent with the client’s visual style. Client insight and taking the target group’s needs into account are some of the main principles of legal design. The client’s wishes also focused on the end users of the Code of Ethics, i.e. the company’s employees and business partners. In this project, efficient project management and an open line of communication helped us understand the wishes of the client company and deliver an end product with which the client was very happy. Active dialogue with the client was an important quality factor in this agile and iterative project. In the first phase we provided the client with a prototype and then continued the design work based on the comments we received. The appearance of the final product was designed in accordance with the client’s graphical guidelines. SATO Corporation is an expert in sustainable rental housing and one of Finland’s largest rental housing providers. SATO owns around 25,000 rental homes in the Helsinki Metropolitan Area, Tampere and Turku. Approximately 45,000 residents live in SATOhomes. The project involved experts in legal design, linguistics and graphic design, and members of our Legal Tech team.
Case published 6.2.2024
We carried out a legal design project in which we designed insurance terms for Finnish P&C Insurance Ltd according to the client’s wishes. Legal design is all about multi-professional dialogue and cooperation. In this project, our team included experts in legal technology, the Finnish language, graphic design and the law. In line with the principles of legal design, the process was agile and iterative. In the first phase of the project, we delivered a prototype for commentary. The comments we received from the client enabled us to better address the client’s goals. The visual appearance of the final product was based on the client’s wishes and graphical guidelines. We kept the end-user in mind when designing the insurance terms – after all, user-centricity, or taking the target group’s needs into account, is one of the main principles of legal design. In addition to a legal review of the insurance terms, the goals for this design project included clarifying the terms and cutting down on legalese. During the project, the client’s initial draft was completely transformed. The end result was insurance terms in a compact, practical and clear format. Finnish P&C Insurance Ltd is a modern Finnish non-life insurance company that provides customised insurance services for the brands POP Insurance and Savings Bank Insurance. The digital aspect of the company was key from its foundation in 2012. The company currently has over 170,000 customers and more than 100 employees. Finnish P&C Insurance Ltd is owned by the financially sound POP Bank Group.
Case published 31.5.2022
We successfully advised the Finnish Broadcasting Company, Yleisradio Oy, and its Editor in Chief in a defamation case before all levels of the Monegasque judiciary. The case concerned four articles published by Yleisradio in 2022, two of which were in Finnish and two in English. The counterparty was of the opinion that the claims made in the articles violated his honour and brought defamation charges against Yleisradio and its Editor in Chief in Monegasque courts. In addition, he claimed damages totalling EUR 100,000 and demanded the removal of all allegedly defamatory content under penalty of a fine. We challenged the jurisdiction of the Monegasque courts in the matter, as the articles were not directed at a Monegasque audience and, contrary to what the counterparty claimed, jurisdiction could not be based solely on the fact that the articles were published in English on the internet where they were available for all and could be translated into French using a browser functionality. Furthermore, we presented comprehensive arguments stating that the facts presented in the articles were truthful, presented in good faith as required by Monegasque legislation, and based on thorough research. We also highlighted that the counterparty’s actions constituted so-called forum shopping, i.e. the desire to have the case heard in a court he believed would be most favourable to him. The claim was heard by all three levels of Monegasque courts, as the counterparty appealed the judgments of the lower courts. The courts of first and second instance had deemed that the Yleisradio articles in question were not directed at a Monegasque audience, and the Monegasque courts were therefore not competent to hear the case. The Supreme Court of Monaco (Cour de Révision) stated that there were no grounds to link the allegedly defamatory claims to the country. Even though it was possible to access the online articles from Monaco as well, this did not mean that the articles were published in Monaco. This being the case, the Supreme Court of Monaco deemed that the local courts did not have jurisdiction to rule on the case and dismissed the counterparty’s appeal against the Court of Appeal’s decision. The Supreme Court’s decision is fundamental in upholding the freedom of expression in Europe. The opposite outcome would have encouraged similar intimidation lawsuits in countries favourable to the plaintiff, with the purpose of restricting dialogue and silencing critical voices. The unpredictability of judicial power and the risk of extensive – and expensive – trials could create an atmosphere of fear and increase self-censorship of those exercising their freedom of expression, especially journalists, other media professionals and researchers. The decision also reinforces the principle that forum shopping is not allowed. The Supreme Court’s decision is final. 
Case published 17.6.2025
We advised the Ilkka Paananen Foundation on a legal review relating to the use of a chatbot system utilising generative artificial intelligence.  The AI system provides conversational support to young people experiencing mental health issues and various life crises.  Our advice covered the AI Act, which regulates advanced AI systems, as well as data protection and other relevant local legislation.
Case published 16.6.2025