Wholesale & Retail

Wholesale & Retail

The wholesale and retail sector serves everyone: every consumer and every company uses wholesale and retail services and has their own expectations for those services. Someone buying a new car wants a dazzling buying experience, whereas someone buying a week’s worth of groceries values quick basic service—both in store and online. Business customers on the other had want their needs to be anticipated and value close cooperation to support their operations.

Success also takes efficiency. This can be seen in the concentration and internationalisation of the sector as well as in the proliferation cooperation arrangements. Technology and data are increasingly being leveraged to find that efficiency. Companies are automating their logistics and are developing new service models guided by diverse data streams, for example, data collected from loyal customer programmes. Technology is even altering the deep structures of the sector as the EU’s digital internal markets are developing.

We know the legal issues facing the wholesalers and retailers, from traditionally important personnel issues to data protection and technology. We can also provide you with boutique services, for example, in contractual issues and cooperation arrangements.

Latest references

We acted as legal adviser to Martela Corporation in its directed share issue, through which Martela raised gross proceeds of approximately EUR 7.2 million to strengthen the company’s financial position and liquidity and to create headroom for continuing the necessary development and efficiency measures. In connection with the directed share issue, Martela’s unlisted series K shares, which carried greater voting rights, were combined with its listed series A shares. Following the combination, the company has only one share series, which is traded on the regulated market maintained by Nasdaq Helsinki Ltd, with each share carrying one vote and otherwise identical rights. Martela is a Nordic leader specialising in user-centric working and learning environments. With over 80 years of experience, Martela creates the best places to work and offers its customers the Martela Lifecycle solutions which combine furniture and related services into a seamless whole.
Case published 27.10.2026
We acted as Finnish counsel to RVRC Holding AB (RevolutionRace) in its acquisition of 90.1% of the shares in ICANIWILL AB (ICIW). Mannheimer Swartling (Sweden) acted as lead counsel for RevolutionRace. ICIW, founded in Sweden in 2012, is a Swedish training apparel brand.  RevolutionRace is a fast-growing Swedish outdoor brand offering multifunctional products to people with an active lifestyle. The company operates with a digital D2C business model reaching customers in approximately 40 countries. The company is listed on Nasdaq Stockholm since 2021. 
Case published 14.7.2026
We advised the shareholders of Suomen Autohuolto Oy in connection with the sale of the company’s entire share capital, to SAKA Finland Group Oy. Suomen Autohuolto Group is one of Finland’s largest companies specializing in brand-specific automotive maintenance and has locations in Oulu, Tampere, and from July, also in Järvenpää. The transaction is subject to final approval by the Finnish Competition and Consumer Authority (KKV).
Case published 26.6.2026
We advised Jensen-Group with its acquisition of Oy Vestek Ab, the long-standing distributor of Jensen solutions in Finland. The strategic step underlines Jensen-Group’s long-term commitment to the Nordic region and its ambition to further expand sustainable and future-oriented laundry automation solutions in Finland. Jensen-Group, listed on Euronext Brussels, is a global leader in heavy‑duty laundry technology, known for designing and manufacturing industrial laundry machines, systems, and turnkey automation solutions. Oy Vestek Ab is a Finnish import company founded in 1961. The company’s main activity is to import supplies and machinery, including providing products and services for the health care and laundry industries, from Europe and the USA and to act as a wholesale dealer on the Finnish market.
Case published 16.3.2026