Consumer and Marketing Law

Consumer and Marketing Law

We provide comprehensive support to our clients on consumer and marketing law issues throughout the entire lifecycle of their products and services.

Our team of specialists offers expert advice on a wide array of matters, including product and service launches, labelling, contractual terms, marketing and customer relationship practices, liability for defects, product liability, warranties, and recalls.

We represent clients before the Consumer Disputes Board and in supervisory measures of the authorities related to consumer and marketing law. We also specialise in consumer and marketing litigation across a range of industries. In addition, we support our clients in assessing and handling wide-ranging and fundamentally significant customer complaints from individual consumers.

Our extensive experience also covers the legal aspects of environmental and sustainability claims, greenwashing, social media, competitions and prize draws, audiovisual content services, apps, loyalty programs, consumer credits, comparative advertising, and unfair business practices.

Our team

Latest references

DNA – Global brand portfolio management and IP enforcement
We are advising DNA Plc in brand protection and intellectual property enforcement matters globally. Our intellectual property team manages DNA’s global trademark portfolio, including registration, prosecution, opposition and enforcement. We also advise DNA in questions concerning consumer and marketing law, unfair competition, social media, domain names and cybersquatting. DNA Plc is one of Finland’s leading telecommunication companies. DNA offers connections, services and devices for homes and workplaces, contributing to the digitalisation of society. The company has approximately 3.7 million subscriptions in its fixed and mobile communications networks. In 2024, DNA’s total revenue was EUR 1,100 million, and the company employs about 1,600 people around Finland. DNA is part of Telenor Group.
Case published 7.5.2025
Valio – Global Brand Portfolio Management and IP Enforcement
We are advising Valio in brand protection and intellectual property enforcement matters globally. Our IP team manages Valio’s global trademark, design and copyright portfolio, including registration, prosecution, opposition and enforcement. We also advise Valio in questions concerning IP licensing, consumer and marketing law, social media, domain names and cybersquatting, and food sector regulation. Valio is Finland’s biggest dairy business and food exporter with EUR 1.7 billion annual net sales. Valio’s products are found in some 60 countries and account for 25% of Finland’s total food exports. The company’s R&D work follows the footsteps of Nobel Prize winner A.I. Virtanen, and Valio has some 4,200 employees around the world. The Valio brand has been regularly recognised as one of the most valued brands in Finland. Other well-known and beloved brands of Valio include, among others, AURA, OLTERMANNI, POLAR and OIVARIINI.  
Case published 3.1.2025
Anora Group – Global Brand Portfolio Management and IP Enforcement
We are advising Anora Group in brand protection and intellectual property enforcement matters globally. Our IP team manages Anora Group’s global trademark and design portfolio, including registration, prosecution, opposition and enforcement. We also advise Anora Group in questions concerning marketing law, social media, domain names and cybersquatting. Anora Group Plc is a publicly listed company. It was born in 2021 through the merger of the Finnish Altia Oyj and the Norwegian Arcus ASA. Anora Group is a leading wine and spirits brand house in the Nordic Region and a global industry forerunner in sustainability. Anora Group has a large portfolio of iconic brands such as Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Its key brands are exported to over 30 markets globally.
Case published 3.1.2025
Tactic Games Oy – Protection and enforcement of trademarks
We represent the Tactic Games Oy, a leading international developer and manufacturer of board games, as lead counsel in its global brand protection, EU-wide customs enforcement and trademark disputes concerning the famous MÖLKKY trademark. MÖLKKY is an award-winning outdoor game marketed and sold in Europe, Australia, USA and Canada. The Tactic Games Oy has been the exclusive distributor of the MÖLKKY game since 2010, and it purchased the manufacturing and intellectual property rights for the game from Lahden Työn Paikka Oy in January 2017. Tactic’s product portfolio includes also other well-known games, such as Kimble, Alias and iKNOW.
Case published 3.1.2025
All cases

Latest insights

Article published 13.3.2024 – Intellectual Property Changed rules on green claims – does your marketing contain claims about environmental objectives or emissions compensation?
Hilma-Karoliina Rozell
Karla Kallela

Hilma-Karoliina Rozell & Karla Kallela

 Article published 3.5.2023 – Intellectual Property Green Claims Directive calls for verified and specified environmental claims in B2C commercial practices
Hilma-Karoliina Rozell
Karla Kallela

Hilma-Karoliina Rozell & Karla Kallela

 Article published 14.2.2018 – Consumer and Marketing Law Rule 40 Guidelines for Commercial Advertising During the Olympics Article published 2.10.2025 – Environment, Energy & Green Transition Fingrid extends restrictions on new energy storage facility connections in Southern Finland until 2029
Konsta Peussa
Marius af Schultén

Konsta Peussa & Marius af Schultén
Insights