Consumer and Marketing Law

Consumer and Marketing Law

We provide comprehensive support to our clients on consumer and marketing law issues throughout the entire lifecycle of their products and services.

Our team of specialists offers expert advice on a wide array of matters, including product and service launches, labelling, contractual terms, marketing and customer relationship practices, liability for defects, product liability, warranties, and recalls.

We represent clients before the Consumer Disputes Board and in supervisory measures of the authorities related to consumer and marketing law. We also specialise in consumer and marketing litigation across a range of industries. In addition, we support our clients in assessing and handling wide-ranging and fundamentally significant customer complaints from individual consumers.

Our extensive experience also covers the legal aspects of environmental and sustainability claims, greenwashing, social media, competitions and prize draws, audiovisual content services, apps, loyalty programs, consumer credits, comparative advertising, and unfair business practices.

Latest references

We are advising DNA Plc in brand protection and intellectual property enforcement matters globally. Our intellectual property team manages DNA’s global trademark portfolio, including registration, prosecution, opposition and enforcement. We also advise DNA in questions concerning consumer and marketing law, unfair competition, social media, domain names and cybersquatting. DNA Plc is one of Finland’s leading telecommunication companies. DNA offers connections, services and devices for homes and workplaces, contributing to the digitalisation of society. The company has approximately 3.7 million subscriptions in its fixed and mobile communications networks. In 2024, DNA’s total revenue was EUR 1,100 million, and the company employs about 1,600 people around Finland. DNA is part of Telenor Group.
Case published 7.5.2025
We are advising Anora Group in brand protection and intellectual property enforcement matters globally. Our IP team manages Anora Group’s global trademark and design portfolio, including registration, prosecution, opposition and enforcement. We also advise Anora Group in questions concerning marketing law, social media, domain names and cybersquatting. Anora Group Plc is a publicly listed company. It was born in 2021 through the merger of the Finnish Altia Oyj and the Norwegian Arcus ASA. Anora Group is a leading wine and spirits brand house in the Nordic Region and a global industry forerunner in sustainability. Anora Group has a large portfolio of iconic brands such as Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Its key brands are exported to over 30 markets globally.
Case published 28.1.2025
We represent the Tactic Games Oy, a leading international developer and manufacturer of board games, as lead counsel in its global brand protection, EU-wide customs enforcement and trademark disputes concerning the famous MÖLKKY trademark. MÖLKKY is an award-winning outdoor game marketed and sold in Europe, Australia, USA and Canada. The Tactic Games Oy has been the exclusive distributor of the MÖLKKY game since 2010, and it purchased the manufacturing and intellectual property rights for the game from Lahden Työn Paikka Oy in January 2017. Tactic’s product portfolio includes also other well-known games, such as Kimble, Alias and iKNOW.
Case published 15.1.2025
We are advising Alma Media Corporation and its group companies in trade mark and other intellectual property right protection and infringement matters as well as in questions relating to brand portfolio management. We have also been involved in creating the brand strategy for the company and have handled marketing law and domain issues. Alma Media is a dynamic multi-channel media company with a strong capacity for renewal. The best-known brands of the company include Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster.
Case published 9.1.2025