Hilma-Karoliina Rozell

Counsel, Member of the Finnish Bar

I specialise in consumer and marketing law as well as intellectual property rights and have in-depth understanding of various fields from luxury products to the energy industry.

I regularly advise our clients in consumer protection legislation and marketing law matters, such as green and sustainability marketing, and also support them in their dealings and negotiations with consumer authorities in relation to these matters. In addition, I represent our clients in authorities’ monitoring processes, in the Consumer Disputes Board and in consumer protection related court proceedings in various fields.

I truly enjoy advising our clients in matters relating to industrial property right and copyright, and a very well branded and insightfully marketed product always makes me smile. I have almost 10 years of experience in commercialising and enforcing intellectual property rights. My special expertise also includes matters that concern violations of good business practice and trade secrets.

I have long been a member of the board of the Finnish Fashion Law Association, and at the moment I support Finnish design as a member of the board of the Ornamo Foundation. I am an active speaker and author in topics concerning marketing and consumer law.

The international ranking Managing IP has several times awarded me the title of Rising Star in the field of intellectual property rights in Finland.

Latest references

Services Banking & Finance, Employment, Intellectual Property, Mergers & Acquisitions, Spin-offs, Divestments and Demergers of Public Companies
Case published 6.11.2023
Services Advertising & Marketing, Energy, Intellectual Property, Energy & Infrastructure
Case published 19.6.2023
Services Competition & Procurement, Data & Technology, Dispute Resolution, Energy, Environment, Infrastructure & Natural Resources, ESG and Corporate Sustainability, Intellectual Property, International Construction & Projects, Mergers & Acquisitions, Real Estate Investments & Transactions
Case published 4.5.2023
Services Banking & Finance, Intellectual Property, Real Estate Investments & Transactions, Tax & Structuring, Real Estate
Case published 13.1.2023
Services Competition & Procurement, Employment, Intellectual Property, Mergers & Acquisitions, Food Industry
Case published 2.3.2022
Services Capital Markets & Financial Regulation, Data & Technology, Mergers & Acquisitions, Financial Institutions
Case published 1.2.2022
Services Competition & Procurement, Mergers & Acquisitions, Private Equity & Venture Capital, Wholesale & Retail
Case published 23.9.2021
Services Banking & Finance, Intellectual Property, Private Equity & Venture Capital, Tax & Structuring, Real Estate
Case published 21.9.2021