Tiina Orre

Counsel, Member of the Finnish Bar

Services

  1. Intellectual Property
  2. Dispute Resolution

Contact details

I am specialised in intellectual property law and dispute resolution. I advise our domestic and international clients on various questions related to industrial property rights and copyright, covering both protection and enforcement of intellectual property, as well as IP contracts. My main practice areas also include unfair competition, marketing and consumer law.

I also have experience of anti-counterfeiting matters in various industries such as fashion, cosmetics and cars to name but a few.

Prior to joining Castrén & Snellman, I worked as a lawyer in the IP & Technology group of another Finnish law firm and also developed my expertise in dispute resolution and procedural law by completing court training in the District Court of Oulu.

I am currently on family leave.

Latest references

ONSE sport drink  – Dispute concerning alleged trademark infringement
We successfully represented Onses Finland Oy before the Finnish Market Court in an exceptionally extensive dispute concerning alleged trademark infringement and unfair business practice. Our client, Onses Finland Oy, is a Finnish sports drink company and the owner of the sports drink brand ONSE. In the spring of 2023, the Polish beverage company OSHEE Polska Sp. z o.o. filed legal action against our client, alleging that the ONSE trademarks and product packaging infringed the OSHEE trademarks. The plaintiff’s secondary claims concerned alleged slavish imitation of the OSHEE sports drink packaging and exploitation of the reputation of the plaintiff. The plaintiff based its suit on registered trademarks as well as allegedly established and reputed figurative and three-dimensional trademarks. The Market Court rejected all of the plaintiff’s claims. The Market Court held that the marks invoked in the suit were neither established nor marks with a reputation in Finland. As regards the registered trademarks, the Market Court found that there was no likelihood of confusion between the OSHEE and ONSE trademarks. As to the secondary claims, the Market Court held that the sports drink packaging used by the plaintiff was a normal beverage bottle, the design of which was partly determined by functional factors. The Market Court also found that there were several blue sports drinks available on the market and that the plaintiff’s product was not the first blue sports drink on the market. The plaintiff failed to show that its product packaging was original or well-known to the average consumer at the time of the launch of our client’s ONSE sports drink product, and the Market Court thus rejected the claims on slavish imitation and exploitation of reputation. The Market Court ordered the plaintiff to pay all of our client’s legal costs with statutory interest. The judgment (MAO:280/2024) is not final.
Case published 11.6.2024
Valio and C&S – Sustainable everyday life is created through bold reforms
Valio is a food company with the courage to change with the times. Valio’s road to growth and towards the innovative transformation of the food industry is supported by its long-standing business law partner, Castrén & Snellman. Juha Hölttä became Valio’s General Counsel at a time when the company kicked its new strategy into a higher gear. ‘In the past two years we have made several significant market initiatives and expanded our business from food production to other areas of the value chain. By acquiring Heinon Tukku, we now provide a new kind of added value to restaurants and professional kitchens through our Valio Aimo ® wholesale business. And our joint venture with St1, Suomen Lantakaasu Oy, will enable us to reach our goal of turning manure into biogas for heavy transportation,’ Hölttä describes some of the milestones of the new strategy. In addition to expanding into new business areas, Valio continues to build a more sustainable dairy business alongside seeking international growth from plant-based products. Valio has invested in the international growth of its Oddlygood ® brand through incorporation and gained additional product development expertise through the acquisition of Gold&Green. Carbon footprint of milk reduced by new business operations Dairy products are at the core of Valio’s business, and the company develops this strong foundation not only through product innovation but also at the beginning of the food chain. ‘Who could have foreseen that dairy farm manure could become one way of tackling climate challenges? Our planned biogas plants will use manure and agricultural by-products to produce renewable liquefied biogas for use as transportation fuel,’ says Hölttä. ‘Valio is aiming for a carbon-neutral milk chain by 2035. We are making major reforms in our operations in order to make this happen.’ The sustainability programme for Valio’s 3,700 dairy farms has been expanded, and it now includes the preventive and systematic healthcare of cows as well as actions related to grazing, the climate and biodiversity. ‘Appreciation for locally produced food is on the rise, which means that sustainability questions are local as well. This is a good trend, as it makes it easier for us to make a difference.’ ‘Strategic help even in difficult circumstances’ The service-mindedness of lawyers is key in implementing a growth strategy. Castrén & Snellman Attorneys is a long-standing partner of Valio, and the relationship between the two is tight. ‘At Valio, we are always exploring new business opportunities, and us lawyers are tasked with assessing these opportunities. My philosophy as the General Counsel is that my door is always open. Together we can evaluate how to solve and implement new initiatives. In this job, you must be curious, broad-minded and business-oriented,’ summarises Hölttä. Hölttä’s legal team of five people is supported by experts from Castrén & Snellman. The key to successful partnership is that both parties are familiar with each other’s business operations and ways of working. ‘Castrén & Snellman knows us well, and they maintain an up-to-date overview of our situation, which I highly appreciate. It means that we are able to tackle tricky situations together quickly even in difficult circumstances.’ A joint fast reaction was needed, for example, when Valio exited the Russian market after the country launched its war of aggression on Ukraine. ‘The responsible thing was to leave quickly but in a controlled manner and by repatriating our investment as opposed to leaving an operational food production facility in the hands of a country that was waging war.’ A shared vision of sustainability Valio – Together we make life better A Finnish food company Approx. 4,600 employees Owned by 13 Finnish dairy cooperatives Finland’s most sustainable brand in the Sustainable Brand Index study Read more about sustainability at Valio Castrén & Snellman – Building sustainable success stories Forerunner of demanding legal services 300 employees Owned by its partners ‘We help our clients build sustainable success stories and achieve their sustainability goals.’ Read more about sustainability at Castrén & Snellman Shared success stories of Valio and C&S Global Brand Portfolio Management and IP Enforcement Purchase of Gold&Green’s Brand, IPR and R&D Function Joint Venture for Biogas Production with St1 Sale of Russian Operations Acquisition of Heinon Tukku Significant Growth Funding Round Competition Damages Case Defending Against Environmental Permit Challenge at the Appellate Level
Case published 4.5.2023
Valio – Global Brand Portfolio Management and IP Enforcement
We are advising Valio in brand protection and intellectual property enforcement matters globally. Our IP team manages Valio’s global trademark, design and copyright portfolio, including registration, prosecution, opposition and enforcement. We also advise Valio in questions concerning IP licensing, consumer and marketing law, social media, domain names and cybersquatting, and food sector regulation. Valio is Finland’s biggest dairy business and food exporter with EUR 1.7 billion annual net sales. Valio’s products are found in some 60 countries and account for 25% of Finland’s total food exports. The company’s R&D work follows the footsteps of Nobel Prize winner A.I. Virtanen, and Valio has some 4,200 employees around the world. The Valio brand has been regularly recognised as one of the most valued brands in Finland. Other well-known and beloved brands of Valio include, among others, AURA, OLTERMANNI, POLAR and OIVARIINI.  
Case published 30.9.2020
Peptonic Medical – Acquisition of Majority Stake in Lune Group
We advised Peptonic Medical AB (publ), a Swedish medical development company, in the acquisition of a majority stake in Lune Group Oy Ltd, a Finnish company that sells the Lunette menstrual cup. The acquisition allows Peptonic to grow and expand its product portfolio by enabling the merger of two strong women’s health and selfcare brands with several synergies. In addition, the acquisition gives Peptonic access to a global distribution network that is already up and running, including in the United States. Peptonic is listed on the Spotlight Stock Market in Stockholm, Sweden. Lune Group was founded in 2005 by CEO Heli Kurjanen and has earned its place as a top global menstrual cup company through its continued focus on quality, safety, sustainability and inclusivity. Lune Group Oy Ltd has a subsidiary in North America. The completion of the acquisition is subject to certain customary conditions and is expected to occur during June 2020.
Case published 18.5.2020
Anora Group – Global Brand Portfolio Management and IP Enforcement
We are advising Anora Group in brand protection and intellectual property enforcement matters globally. Our IP team manages Anora Group’s global trademark and design portfolio, including registration, prosecution, opposition and enforcement. We also advise Anora Group in questions concerning marketing law, social media, domain names and cybersquatting. Anora Group Plc is a publicly listed company. It was born in 2021 through the merger of the Finnish Altia Oyj and the Norwegian Arcus ASA. Anora Group is a leading wine and spirits brand house in the Nordic Region and a global industry forerunner in sustainability. Anora Group has a large portfolio of iconic brands such as Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Its key brands are exported to over 30 markets globally.
Case published 11.5.2020
BMW AG – Enforcement of Trade Mark and Registered Community Designs
We are acting for BMW AG in a trade mark and community design infringement case against a major rim distributor and reseller in Finland. After confirming the bulk of our client’s infringement claims, the Market Court is now moving on to the damages phase of the case. First, however, the court in mid-March issued its decision on our client’s document and information production claims. The court upheld our claims and ordered the defendant to disclose accounting materials, purchase and sale figures, supply chain data and other information. The Market Court’s order also has wider implications beyond just the case at hand. The Market Court very rarely issues formal document production orders, so the court’s holding is important in outlining the scope of such orders. The Market Court also rejected a number of arguments raised by the defendant which makes it significant in terms of the defences available to defendants in document production matters. The Market Court’s order is likely to be very happy news to IP proprietors and claimants in Finland. Traditionally, the Finnish courts have taken a very restrictive approach to document production orders. The Market Court’s order is an important step in the gradual liberalisation of case law. Finland is still a long way from US-style discovery proceedings, however. Note that the decision is still subject to appeal. The order is available in Finnish on the court’s website .
Case published 17.4.2019
Alma Media – Brand Protection and Enforcement
We are advising Alma Media Corporation and its group companies in trade mark and other intellectual property right protection and infringement matters as well as in questions relating to brand portfolio management. We have also been involved in creating the brand strategy for the company and have handled marketing law and domain issues. Alma Media is a dynamic multi-channel media company with a strong capacity for renewal. The best-known brands of the company include Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster.
Case published 18.1.2019
OptoFidelity – Sale of OptoFidelity to Changyuan Group
We acted as the legal advisor to the shareholders of OptoFidelity Oy in the sale of all the shares in OptoFidelity Oy to Changyuan Group Ltd (China). OptoFidelity is driven by a passion to innovate and design test and production solutions for mobile devices, sensors and electronics used in smart devices. The company is a global partner for several industry-leading companies. The company is headquartered in Tampere, Finland, with offices in Oulu, Finland, as well as subsidiaries in Silicon Valley, CA, Redmond, WA, and Shenzhen, China. Changyuan Group Ltd is a high-tech enterprise set up by the Chinese Academy of Sciences in 1986, specialising in R&D, manufacturing and service of EV-related materials, intelligent plant equipment and solutions, and smart grid equipment. The company is a global partner for several industry-leading companies. The company headquartered is in Shenzhen, China.
Case published 5.9.2017
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