Jasmi Lehtonen

Graphic Designer

Contact details

I am responsible for our firm’s visual identity—images, fonts and colours create a uniform brand identity. I make sure our brand is coherent everywhere.

Creating a visual identity for ads, presentations, social media posts and newsletters is part of my day-to-day work. I also help our firm’s experts with their legal design problems.

I have a BBA and a degree in graphic design.

Language+

Latest references

Fraktal – Legal design of terms of service

We drafted and designed new terms of service for Fraktal Oy’s DevSecLab learning platform. In this legal design project, we created a new, clearer structure for the terms of service, rewrote the terms from scratch and presented them with a fresh visual look. The final result was a completely new product, not just a redesign of the earlier terms. Fraktal’s goal was to have terms of service that are easy to understand and simple to accept. The project was carried out in our multi-professional legal design team consisting of experts in legal technology, linguistics, graphic design and the law. The new terms, which are both clear and in line with Fraktal’s visual brand, were presented as an interactive prototype in Figma. The key to successful legal design projects is understanding the client’s needs and wishes. In this project, efficient project management and an open line of communication increased our team’s understanding of the client, resulting in a product that fits the purpose perfectly. Active dialogue with the client was an important quality factor in this agile and iterative project. “Our previous terms of service were difficult to understand, which usually led to lengthy negotiations. This created an obstacle for increasing sales. We believe that the new, designed terms of service will increase sales, make the agreement process faster and reduce the need for administration and constant negotiations,” says Iiro Uusitalo, product owner of DevSecLab. “Implementing the new terms is currently Fraktal’s top priority.” Founded in 2019, Fraktal Oy is a young and agile cyber security company. Fraktal has served organisations with hundreds of assignments across the continents. In 2021 the company had a turnover of EUR 2 million and employed 25 people.

Finnish P&C Insurance – Design of Insurance Terms

We carried out a legal design project in which we designed insurance terms for Finnish P&C Insurance Ltd according to the client’s wishes. Legal design is all about multi-professional dialogue and cooperation. In this project, our team included experts in legal technology, the Finnish language, graphic design and the law. In line with the principles of legal design, the process was agile and iterative. In the first phase of the project, we delivered a prototype for commentary. The comments we received from the client enabled us to better address the client’s goals. The visual appearance of the final product was based on the client’s wishes and graphical guidelines. We kept the end-user in mind when designing the insurance terms – after all, user-centricity, or taking the target group’s needs into account, is one of the main principles of legal design. In addition to a legal review of the insurance terms, the goals for this design project included clarifying the terms and cutting down on legalese. During the project, the client’s initial draft was completely transformed. The end result was insurance terms in a compact, practical and clear format. Finnish P&C Insurance Ltd is a modern Finnish non-life insurance company that provides customised insurance services for the brands POP Insurance and Savings Bank Insurance. The digital aspect of the company was key from its foundation in 2012. The company currently has over 170,000 customers and more than 100 employees. Finnish P&C Insurance Ltd is owned by the financially sound POP Bank Group.

Puhdistamo – PK Consumer Health invests in Puhdistamo

We advised the shareholders in Puhdistamo – Real Foods Oy in the sale of all shares in Puhdistamo to PK Consumer Health. Puhdistamo is a leading Nordic wellbeing company, best known for its high-quality supplements, sports nutrition products and, functional beverages. Puhdistamo employs 120 employees in Finland and Sweden. PK Consumer Health is owned by Avista Healthcare Partners and Damier Group. The sellers will make a reinvestment into PK Consumer Health as part of the transaction. Completion is subject to customary closing conditions.

Urban Partners – Financing of EUR 100 million construction project in Herttoniemi, Helsinki

We advised the real estate investor and developer Urban Partners in the financing of a EUR 100 million construction project in Helsinki, which combines build-to-rent housing and care homes within one scheme. A fund managed by Urban Partners (NSF V) purchased the plot of land in Herttoniemi, Helsinki and subsequently secured planning consent to deliver a hybrid living scheme. The modern complex will offer high-quality housing and care facilities for the elderly alongside rental accommodation. A total of 425 apartments and 108 care homes will be delivered across four buildings on the site. The project will be implemented in accordance with Urban Partners’ sustainability targets. All buildings will be constructed to energy class A, and the project will aim for the highest Platinum level of the international LEED environmental certification and will be implemented in accordance with the EU taxonomy criteria.

Citycon – Sale of a 275-apartment residential portfolio

We assisted Citycon Oyj in the sale of the Lippulaiva residential assets in Espoo, Finland. The sold residential assets consist of 275 apartments totaling approximately 13,000 sqm, located in connection to Citycon’s Lippulaiva shopping centre. The assets were sold at their latest IFRS book value for a gross purchase price of EUR 61.5 million.

S-Bank – Issuance of EUR 150 million SNP notes and tender offer for notes maturing in 2026

We advised S-Bank Plc in its issuance of a EUR 150 million Senior Non-Preferred Notes and on the tender offer of its EUR 150 million Senior Preferred MREL Eligible Notes maturing in 2026. The tender offer required prior approval from the Finnish Financial Stability Authority based on the Commission’s regulatory technical standards (EU) 2023/827. The Stability Authority granted S-Bank a permission for repurchases of the notes. Based on the permission, S-Bank replaced the notes with own funds or eligible liabilities instruments of equal or higher quality at terms that are sustainable for the income capacity of S-Bank. According to the final tender offer results published on 10 December 2025, S-Bank repurchased a total of EUR 97.9 million of the notes. The new notes will pay a floating interest rate, which is determined based on 3-month Euribor added with a margin of 1.35 per cent. The notes were issued on 11 December 2025 and listed on Nasdaq Helsinki Ltd. The maturity date of the notes is 11 December 2029. The purpose of the issue was to meet the minimum requirement for own funds and eligible liabilities (MREL) and to finance the bank’s activities.

eQ Community Properties Fund – Sale of seven social infrastructure properties

We are assisting eQ Community Properties Fund in the sale of seven social infrastructure properties to Kinland AS. The value of the transaction is approximately EUR 29 million, and the portfolio comprises three preschool facilities and four child protection units from different parts of Finland. The portfolio consists of modern and energy-efficient properties that are long-term leased to leading operators in the industry. The Weighted Average Unexpired Lease Term (WAULT) is approximately 11 years. The transaction is expected to close on 17 December 2025.

Ålandsbanken – Consent solicitation process regarding T2 instruments and issue of SEK 350 million AT1 notes

We advised Ålandsbanken Abp in the consent solicitation process regarding its SEK 150,000,000 Tier 2 notes due December 2041 and SEK 200,000,000 Tier 2 notes due March 2043. The terms and conditions of the aforementioned instruments were amended by removing the write-down mechanisms in the consent solicitation process. In addition, we advised Ålandsbanken Abp on the issue of SEK 350 million Additional Tier 1 notes. The notes bear floating interest at the rate of STIBOR three months plus a margin of 3.35 per cent per annum. The AT1 notes were issued on 20 November 2025, and admitted to trading on the official list of Nasdaq Helsinki Ltd. The instrument has no maturity date and qualifies as Additional Tier 1 capital in accordance with the EU Capital Requirements Regulation. The issue strengthens Ålandsbanken’s capital structure by taking advantage of favourable market conditions.

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