Advertising & Marketing

Advertising & Marketing

We help clients navigate complex advertising rules.

Clients engage our IP specialists in matters related to advertising, marketing and consumer law, comparative advertising, strategic IP issues, packaging and labelling requirements, and product liability and recalls.

Our team regularly advises clients on various matters related to social media, sales promotions, environmental and health claims, greenwashing, misleading advertising and unfair business practices.

Latest references

Oomi – Assistance with electricity market matters
We are advising Oomi Oy in questions relating to electricity market legislation, consumer protection and marketing law. Oomi is one of the largest electricity sales companies in Finland. The company sells electricity contracts, solar power systems and electric car charging solutions to consumers and businesses.
Case published 19.6.2023
Valio – Global Brand Portfolio Management and IP Enforcement
We are advising Valio in brand protection and intellectual property enforcement matters globally. Our IP team manages Valio’s global trademark, design and copyright portfolio, including registration, prosecution, opposition and enforcement. We also advise Valio in questions concerning IP licensing, consumer and marketing law, social media, domain names and cybersquatting, and food sector regulation. Valio is Finland’s biggest dairy business and food exporter with EUR 1.7 billion annual net sales. Valio’s products are found in some 60 countries and account for 25% of Finland’s total food exports. The company’s R&D work follows the footsteps of Nobel Prize winner A.I. Virtanen, and Valio has some 4,200 employees around the world. The Valio brand has been regularly recognised as one of the most valued brands in Finland. Other well-known and beloved brands of Valio include, among others, AURA, OLTERMANNI, POLAR and OIVARIINI.  
Case published 30.9.2020
Anora Group – Global Brand Portfolio Management and IP Enforcement
We are advising Anora Group in brand protection and intellectual property enforcement matters globally. Our IP team manages Anora Group’s global trademark and design portfolio, including registration, prosecution, opposition and enforcement. We also advise Anora Group in questions concerning marketing law, social media, domain names and cybersquatting. Anora Group Plc is a publicly listed company. It was born in 2021 through the merger of the Finnish Altia Oyj and the Norwegian Arcus ASA. Anora Group is a leading wine and spirits brand house in the Nordic Region and a global industry forerunner in sustainability. Anora Group has a large portfolio of iconic brands such as Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Its key brands are exported to over 30 markets globally.
Case published 11.5.2020
PopSockets – Enforcement of IP Rights
We are advising PopSockets LLC in the enforcement of trade marks, design rights and patents as well as in counterfeit matters. PopSockets LLC manufactures and sells the popular hit product PopSockets expanding grip and mount for mobile devices. With our help, PopSockets has succeeded in removing thousands of replica products from the Finnish market.
Case published 22.1.2019
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