BMW AG – Enforcement of BMW’s trademark and design rights

BMW AG – Enforcement of BMW’s trademark and design rights

We enforce and defend your IP rights.

Our versatile IP litigation team has a solid track record of representing clients successfully in patent, trademark, design, copyright and trade secret litigation. Clients also trust our experts’ advice on disputes involving comparative or false advertising and claims of unfair competition.

As regards counterfeit and piracy matters, we represent several international and well-known brand owners in anti-counterfeiting operations, customs recordals and border enforcement.

We also have considerable experience in handling a wide range of litigation and arbitration involving franchise, license and other IP related commercial disputes.

Latest references

We successfully represented BMW in an exceptionally long dispute over whether the spare rims sold by the defendant and the hub caps included in them infringed BMW’s trademark and design rights. The Market Court found that the sign used by the defendant caused a likelihood of confusion with BMW’s trademarks. The defendant had used the sign on the hub caps and in the marketing of the hub caps and rims, leading the Market Court to find that the defendant had infringed BMW’s trademark rights. The defendant admitted to infringing BMW’s Community design but denied the related injunction claim. However, the Market Court found that there was no particular reason to refrain from issuing an injunction. The Market Court prohibited the defendant from continuing to infringe BMW’s trademarks and Community design and ordered the defendant to alter or destroy the products and marketing materials that infringed BMW’s rights. Furthermore, the Market Court ordered the defendant to pay BMW EUR 70,000 in reasonable compensation and EUR 80,000 in damages for the trademark infringements, as well as EUR 7,000 in reasonable compensation and EUR 8,000 in damages for the design right infringement. The amounts can be considered exceptionally high in Finland. Additionally, the Market Court ordered the defendant to pay a significant portion of BMW’s legal costs with interest on late payment. In its decision of 11 March 2025, the Supreme Court of Finland did not grant the defendant leave to appeal, and also decided that there was no need to seek a preliminary ruling from the Court of Justice of the European Union. Thus, the Market Court’s judgements (MAO:494/18 and 517/2023) are final. In addition to the main dispute, BMW demanded in a separate proceeding that one of the defendant’s trademark registrations be revoked. A total of three separate legal proceedings were conducted in the Market Court regarding the revocation. The defendant’s trademark registration was ultimately revoked.
Case published 9.5.2025
Castren & Snellman Ebrands funding round
We assisted eBrands Holdings Oy in its latest funding round, during which the company raised 7.5 million euros. The new funding brings the company’s total raised capital to 50 million euros. The latest funding round was mainly led by the family investment company Veikko Laine, Varma Pension Fund, and operational shareholders. The funding will be used to develop eBrands’ AI-based Apollo market growth tool, which helps brands expand into sixty different markets and sales channels without local infrastructure or heavy investments. eBrands is an export platform that grows consumer brands globally through e-commerce and major retail channels. Specializing in the US and European markets, eBrands enables brands to internationalize with an export service model that reduces the risk and complexity associated with expansion by leveraging advanced technology. Founded in 2020, the Helsinki-based company’s team includes 75 people, and the company’s revenue exceeds 35 million euros.
Case published 11.3.2025
We advised Tokmanni Group Corporation, one of Finland’s largest retail trade companies, as the borrower in a EUR 325 million financing arrangement it entered into with a syndicate of Nordic banks. The financing arrangement includes a EUR 250 million bank loan and EUR 75 million revolving credit facility, which will be used for the purposes of refinancing existing debt and general corporate purposes. The financing arrangement has a maturity of three years with two one-year extension options.
Case published 22.1.2025
We advised Helkama-Autokauppa Oy in the acquisition of the Škoda dealerships in Helsinki and Tampere from Hedin Automotive Finland. Helkama-Autokauppa Oy operates as an independent dealer in the dealer network of Helkama-Auto Oy, the Finnish importer of Škoda cars, spare parts and accessories.
Case published 3.12.2024