Consumer and Marketing Law(en) Archives - Castrén & Snellman

Consumer and Marketing Law

We provide comprehensive support to our clients on consumer and marketing law issues throughout the entire lifecycle of their products and services.

Our team of specialists offers expert advice on a wide array of matters, including product and service launches, labelling, contractual terms, marketing and customer relationship practices, liability for defects, product liability, warranties, and recalls.

We represent clients before the Consumer Disputes Board and in supervisory measures of the authorities related to consumer and marketing law. We also specialise in consumer and marketing litigation across a range of industries. In addition, we support our clients in assessing and handling wide-ranging and fundamentally significant customer complaints from individual consumers.

Our extensive experience also covers the legal aspects of environmental and sustainability claims, greenwashing, social media, competitions and prize draws, audiovisual content services, apps, loyalty programs, consumer credits, comparative advertising, and unfair business practices.

Latest references

Anora Group – Global Brand Portfolio Management and IP Enforcement

We are advising Anora Group in brand protection and intellectual property enforcement matters globally. Our IP team manages Anora Group’s global trademark and design portfolio, including registration, prosecution, opposition and enforcement. We also advise Anora Group in questions concerning marketing law, social media, domain names and cybersquatting. Anora Group Plc is a publicly listed company. It was born in 2021 through the merger of the Finnish Altia Oyj and the Norwegian Arcus ASA. Anora Group is a leading wine and spirits brand house in the Nordic Region and a global industry forerunner in sustainability. Anora Group has a large portfolio of iconic brands such as Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Its key brands are exported to over 30 markets globally.

Valio – Global Brand Portfolio Management and IP Enforcement

We are advising Valio in brand protection and intellectual property enforcement matters globally. Our IP team manages Valio’s global trademark, design and copyright portfolio, including registration, prosecution, opposition and enforcement. We also advise Valio in questions concerning IP licensing, consumer and marketing law, social media, domain names and cybersquatting, and food sector regulation. Valio is Finland’s biggest dairy business and food exporter with EUR 1.7 billion annual net sales. Valio’s products are found in some 60 countries and account for 25% of Finland’s total food exports. The company’s R&D work follows the footsteps of Nobel Prize winner A.I. Virtanen, and Valio has some 4,200 employees around the world. The Valio brand has been regularly recognised as one of the most valued brands in Finland. Other well-known and beloved brands of Valio include, among others, AURA, OLTERMANNI, POLAR and OIVARIINI.

CapMan Growth – Investment in restaurant chain Factory

We are assisting CapMan Growth in making a significant investment in Factory, a Finnish restaurant chain known for its high-quality homemade meals and excellent value for money. The investment supports Factory’s ambitious growth strategy to expand nationwide and strengthen its presence also in shopping centres. Industry veteran Aku Vikström also joins as a co-investor and member of the board to support the company. Factory is a restaurant chain that specialises in high-quality homemade meals. In addition to buffet offerings, Factory provides catering services for meetings and events. All dishes are prepared in Factory’s own restaurant kitchens by the restaurants’ own chefs, and the menu focuses on diverse, high-quality home cooking. The company currently operates 22 restaurants in Southern Finland and employs around 200 people. CapMan Growth is a leading Finnish growth investor that makes significant investments in entrepreneur-led growth companies with turnover of €10–200 million. CapMan Growth is part of CapMan, which is a leading Nordic private equity investor engaged in active value creation work. CapMan has been listed on the Helsinki Stock Exchange since 2001.

Lantmännen – Acquisition of Leipurin from Aspo

We advised Lantmännen ek för in its contemplated acquisition of Leipurin from Aspo Plc. Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Lantmännen is owned by 17,000 Swedish farmers and has 12,000 employees in over 20 countries. Leipurin is a leading Nordic supplier of bakery ingredients, equipment, and expert services to professional bakeries, confectioneries, and food manufacturers. The company operates across Finland, Sweden, and the Baltic countries with subsidiaries located in the aforementioned countries, providing comprehensive solutions to the baking industry. The closing of the transaction remains subject to regulatory approvals.

Latest insights

30.3.2026 – Competition & Procurement Finnish FDI screening under reform — Update following the stakeholder consultation

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