9.5.2025

BMW AG Enforcement of BMW’s trademark and design rights

We successfully represented BMW in an exceptionally long dispute over whether the spare rims sold by the defendant and the hub caps included in them infringed BMW’s trademark and design rights.

The Market Court found that the sign used by the defendant caused a likelihood of confusion with BMW’s trademarks. The defendant had used the sign on the hub caps and in the marketing of the hub caps and rims, leading the Market Court to find that the defendant had infringed BMW’s trademark rights. The defendant admitted to infringing BMW’s Community design but denied the related injunction claim. However, the Market Court found that there was no particular reason to refrain from issuing an injunction. The Market Court prohibited the defendant from continuing to infringe BMW’s trademarks and Community design and ordered the defendant to alter or destroy the products and marketing materials that infringed BMW’s rights.

Furthermore, the Market Court ordered the defendant to pay BMW EUR 70,000 in reasonable compensation and EUR 80,000 in damages for the trademark infringements, as well as EUR 7,000 in reasonable compensation and EUR 8,000 in damages for the design right infringement. The amounts can be considered exceptionally high in Finland. Additionally, the Market Court ordered the defendant to pay a significant portion of BMW’s legal costs with interest on late payment.

In its decision of 11 March 2025, the Supreme Court of Finland did not grant the defendant leave to appeal, and also decided that there was no need to seek a preliminary ruling from the Court of Justice of the European Union. Thus, the Market Court’s judgements (MAO:494/18 and 517/2023) are final.

In addition to the main dispute, BMW demanded in a separate proceeding that one of the defendant’s trademark registrations be revoked. A total of three separate legal proceedings were conducted in the Market Court regarding the revocation. The defendant’s trademark registration was ultimately revoked.

Latest references

We are advising Anora Group in brand protection and intellectual property enforcement matters globally. Our IP team manages Anora Group’s global trademark and design portfolio, including registration, prosecution, opposition and enforcement. We also advise Anora Group in questions concerning marketing law, social media, domain names and cybersquatting. Anora Group Plc is a publicly listed company. It was born in 2021 through the merger of the Finnish Altia Oyj and the Norwegian Arcus ASA. Anora Group is a leading wine and spirits brand house in the Nordic Region and a global industry forerunner in sustainability. Anora Group has a large portfolio of iconic brands such as Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Its key brands are exported to over 30 markets globally.
Case published 28.1.2026
We are assisting Sinituote in the protection and enforcement of its trademarks and designs and in issues related to the management of its IP portfolio. Under the SINI brand, Sinituote markets and sells cleaning tools and products. SINI products are among the most popular ones in their product category in Finland. Kungs is the leading Nordic brand for automobile care. It includes winter products such as snow brushes and ice scrapers that are designed and tested to suit the extreme Finnish winter conditions. One of Sinituote’s most legendary products is the Sinipiika mop that was developed in the 1950s and is still in production today. In addition to SINI and Kungs, the Sinituote brands also include Savu, Lundia, Rörets and VS-Harja.  The products are designed and mostly also manufactured in Finland. Sinituote has its own factory in the small town of Kokemäki in southwestern Finland. The group’s R&D focuses not only on the high quality of the products but also their ergonomics, environmental friendliness and design. Sinituote makes considerable investments in R&D and design and also actively protects and enforces its trademarks and designs.
Case published 22.1.2026
We represent the Tactic Games Oy, a leading international developer and manufacturer of board games, as lead counsel in its global brand protection, EU-wide customs enforcement and trademark disputes concerning the famous MÖLKKY trademark. MÖLKKY is an award-winning outdoor game marketed and sold in Europe, Australia, USA and Canada. The Tactic Games Oy has been the exclusive distributor of the MÖLKKY game since 2010, and it purchased the manufacturing and intellectual property rights for the game from Lahden Työn Paikka Oy in January 2017. Tactic’s product portfolio includes also other well-known games, such as Kimble, Alias and iKNOW.
Case published 15.1.2026
We are advising Alma Media Corporation and its group companies in trade mark and other intellectual property right protection and infringement matters as well as in questions relating to brand portfolio management. We have also been involved in creating the brand strategy for the company and have handled marketing law and domain issues. Alma Media is a dynamic multi-channel media company with a strong capacity for renewal. The best-known brands of the company include Kauppalehti, Talouselämä, Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster.
Case published 9.1.2026