15.6.2017

BBS – Enforcement of BBS Trade Mark

We successfully represented BBS GmbH, a leading light alloy wheel manufacturer, in a trade mark dispute before the Market Court. The issue was whether a Finnish company had infringed the BBS trade mark by marketing and selling wheels and hub caps under a stylised 885 symbol. The Market Court upheld our infringement claim, prohibiting the defendant from continuing or repeating the infringement and ordering the defendant to pay reasonable compensation to our client.

The Market Court rejected the defence that a disclaimer on the defendant’s website was sufficient to remove the infringement, holding that there could still be post-sale confusion among third parties who see the 885 mark in use on a wheel. In considering the similarity of the marks, the Market Court took into account that the number 8 resembles the letter B and the number 5 resembles the letter S, especially given their visual presentation.

The ruling became final in spring 2017.

Latest references

We are advising Valio in brand protection and intellectual property enforcement matters globally. Our IP team manages Valio’s global trademark, design and copyright portfolio, including registration, prosecution, opposition and enforcement. We also advise Valio in questions concerning IP licensing, consumer and marketing law, social media, domain names and cybersquatting, and food sector regulation. Valio is Finland’s biggest dairy business and food exporter with EUR 1.7 billion annual net sales. Valio’s products are found in some 60 countries and account for 25% of Finland’s total food exports. The company’s R&D work follows the footsteps of Nobel Prize winner A.I. Virtanen, and Valio has some 4,200 employees around the world. The Valio brand has been regularly recognised as one of the most valued brands in Finland. Other well-known and beloved brands of Valio include, among others, AURA, OLTERMANNI, POLAR and OIVARIINI.  
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Case published 11.5.2020
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