15.12.2021

Towards a Digital Single Market: Amendments to Consumer Protection Act in 2022

The Consumer Protection Act is set to see many amendments in the coming year. Some of the amendments are due to the national transposition of the EU’s Sale of Goods Directive (2019/771). Amendments are also being made to the Consumer Protection Act due to the Digital Content Directive (2019/770). These two directives are based on the EU’s Digital Single Market Strategy. One of the main goals of the strategy is to give consumers and businesses better access to online goods and services in Europe.

A government proposal (HE 180/2021) for amendments to the Consumer Protection Act was given to Parliament in October 2021. The amendments are scheduled to enter into force on 1 January 2022. This bulletin looks at the amendments arising from the Sale of Goods Directive.

From Sale of Consumer Goods to Sale of Goods

The transposition of the Sale of Goods Directive requires amendments to chapter 5 of the Consumer Protection Act with respect to the sale of consumers goods, particularly to the provisions concerning the characteristics and defects of goods as well as the sanctions for defects. At the same time the title of the chapter will be changed from ‘Sale of consumer goods’ to ‘Sale of goods’.

As things currently stand, the main reforms to the sale of goods will be the following:

Position of Consumers Strengthened, More Care Required of Companies

The reforms have been presented as improving the ability of companies to sell and consumers to buy goods across borders between EU and EEA countries. However, the positive impacts on cross-border trade are undermined by the fact that both directives ultimately allow a great deal of latitude on the national level, and only some of the provisions are harmonised.

In the sale of goods, the position of consumers in relation to seller companies will improve, at least to some extent, and companies may correspondingly be held responsible for defective goods more often. The more uniform sale of goods provisions that have been proposed will be particularly significant to companies engaging in e-commerce. In particular, the new provisions concerning the sale of goods with digital elements will require companies to exercise care.

It would be wise for companies to start reviewing their terms and conditions and guarantee terms in light of the new legislation if they have not already done so. For instance, the longer defect assumption period means that companies will no longer be able to offer consumers one-year guarantees as such, because a guarantee must provide genuine added value to consumers.

Latest references

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Case published 17.4.2025
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Case published 17.4.2025
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We advised Readpeak in an arrangement where Finnish growth fund Voland Partners made an investment in Readpeak. Readpeak is a service platform specialising in native advertising for purchasing, designing, and targeting the distribution of advertising space. Readpeak has quickly risen to a leading position with its platform solution, which enables an easy way to target and schedule communications as part of the news feed on media sites. Readpeak is a company founded in Helsinki in 2014, which has since expanded to nine European market areas and collaborates with over a thousand publishers. Readpeak redefines content-driven advertising using advanced machine learning models, creating added value for both quality media and journalism. Voland Partners is a minority investor specialising in the development of technology companies, with a mission to work together with entrepreneurs to build successful companies responsibly, creating success stories that benefit the entire society. Readpeak is Voland Partners’ sixth investment target, into which the fund company is investing from its first growth fund of 57 million euros.
Case published 10.4.2025