The EU’s General Data Protection Regulation, GDPR, entered into force on 25 May with the goal of unifying data protection legislation across Europe. It also requires that transparency and the power of the individual be increased in data processing. In Finland, the GDPR doesn’t radically change the basic pillars of data protection legislation, but rather is in line with the Finnish regulations that have been applied for the past 30 years.
Public debate about the new regulation has focused on a few individual questions, and administrative sanctions have taken on an oversized role in the debate. I personally wish that, instead of fixating on fines, the upper management of organisations would stop to think about how to secure data-based business operations in the event the authorities prohibit the use of data or order the deletion of data. Another important thing to ponder would be what the careless processing of data could mean to the reputation of a company. This latter issue is a subject that has gotten a great deal of media attention recently. There is more at play than the bogeyman of huge fines.
My hope is that the GDPR gets professionals from different fields to work together better and that this becomes on new export for the EU. We’ll know if my hopes come true in 2020 when the Commission is set to examine the practical impacts of the new regulations.
It is important for us lawyers to understand the logic underlying data systems as well as business needs and strategy if we are to come up with sustainable solutions for our clients. IT experts in turn need to understand the main principles of the law so that they can make sure that data systems and services comply with regulations.
Corporate management for its part needs to understand the opportunities offered by technology and the requirements of the law in order to make their businesses more innovative and profitable. Let’s make the most of this change!
A wise person once said, ‘Dear past, thank you for the lessons; dear future, we are ready’. We are ready at Castrén & Snellman—I hope you are, too!
Latest insights
Article published 1.10.2026 – Financial Regulation
New EU-driven banking M&A rules entered into force in Finland on 1 October 2026
Article published 24.9.2026 – Environment, Energy & Green Transition
Electricity Market Act: Proposed priority procedure to significantly change new electricity network connections in situations of scarce capacity
Article published 11.9.2026
Finland proposes a new data centre register – draft legislation open for comments
Article published 1.9.2026 – Intellectual Property
New marketing and consumer protection requirements call for action
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Marius af Schultén, Kanerva Sunila, Samuli Tarkiainen, Jonas Holm & Noora Ahonen
Marius af Schultén, Antti Kaakkola, Samuli Tarkiainen, Mikko Alakare, Janne Juusela & Jerker Pitkänen
Hilma-Karoliina Rozell
Latest references
Efima – Sale of AI business
We advised Efima Oyj on the sale of its AI business to Better Care Technologies Oy. The transaction included Efima’s Moiva AI platform developed for the care sector, the related technology and brand, customer contracts, and the experts working in the business. Efima is a Finnish digital company that supports the sustainable growth of large and mid-sized companies by streamlining their business processes and by creating competitive advantage through the innovative use of artificial intelligence and data. The company has nearly 200 experts based in Helsinki and Tampere.
Case published 21.9.2026
Neoen – Sale of data centre
We advised Neoen Renewables Finland Oy, part of the French Neoen Group, in its sale of a data centre project to a consortium consisting of international data centre developers and operators. This marked Neoen’s first data centre development project in Finland. Founded in 2008, Neoen is one of the world’s leading independent renewable energy producers. The company operates in 15 countries. It develops, finances, builds, owns, and operates solar power plants, wind farms, and battery storage systems. Neoen Group is owned by global alternative asset manager Brookfield Corporation.
Case published 17.9.2026
Jolt Capital and Tesi – Investment in VEV
We advised Jolt Capital and Tesi in connection with their investment in VEV, a leading provider of commercial fleet electrification solutions. The investment, led by Jolt Capital with Tesi as co-investor, will support VEV’s next phase of growth and expansion across Europe. As part of the transaction, VEV became an independent company following the acquisition of Vitol’s stake in the business. Founded by Vitol, VEV provides integrated fleet electrification solutions combining fleet strategy, charging infrastructure, energy supply and operational services. Through its VEV IQ platform, the company supports more than 6,000 commercial electric vehicles across Europe and has been deployed across more than 600 sites spanning the transport, logistics and waste sectors. Jolt Capital is a private equity firm focused on growth investments in European deeptech companies. Tesi is a Finnish state-owned investment company that promotes Finnish business and economic growth through investments. We advised Jolt Capital and Tesi on the equity financing and structuring aspects of the transaction. International law firm Goodwin advised the investors on the acquisition of VEV.
Case published 10.9.2026
VR Group – Intellectual property matters
VR-Group Plc is a transport and logistics group owned by the Finnish State, operating passenger and freight rail transport in Finland with activities also in the Swedish market. VR Group provides passenger, logistics and maintenance services with over 160 years’ experience in developing responsible transport of the future. We advise VR Group in intellectual property matters as part of the company’s wider brand protection efforts. Our assignments have included advice on copyright, design rights and trademarks, focusing on the protection of the company’s visual identity – including its distinctive green colour – in connection with transport services as part of a comprehensive IP protection strategy. VR Group’s consistent brand building has also received recognition, including the Finland Chamber of Commerce’s Brand of the Year award in 2026. In the competition, brands were viewed comprehensively from various perspectives, including their story, strategic role, brand renewal ability and intellectual property protection. The jury found that VR had understood the importance of the protection of its brand as part of a comprehensive business strategy.
Case published 9.9.2026