Nosh Company – Acquisition of Samuji Brand

We advised Nosh Company Oy in its acquisition of the rights to the Samuji brand. The company, which has successfully increased its net sales and profitability, believes that the acquisition will further strengthen its business growth.

The Samuji brand and related rights were put up for sale by the bankruptcy estate after the Samuji fashion company filed for bankruptcy in March 2021.

‘We are extremely grateful and excited for our opportunity to continue the story of this prestigious brand. The Samuji brand has been relevant to numerous customers. We welcome them all to build a new future for the brand with us’, says Antti Järvinen, CEO of Nosh Company.

Our team advised Nosh Company in negotiating the deal and reviewing the brand portfolio and drafted the necessary agreements.

NOSH is a Finnish clothing brand whose clothes are a pleasure to wear. Nosh Company was founded in 2009. NOSH is known for responsibly manufactured luxuriously soft and high-quality women’s, men’s and children’s clothing. The company’s turnover in 2020 was EUR 12.28 million and operating profit EUR 730,000.