20.7.2021

Tokyo Olympic Games Starting – C&S Supporting the Finnish Olympic Team

We have been a partner and legal advisor to the Finnish Olympic Committee since 2013. The Tokyo Summer Games are here, and C&S is ready to keep an eye on marketing so that only the official partners of the Olympics benefit from the massive attention the games receives.

Over the summer, we have advised Finnish athletes and the sponsors of national sports associations in interpreting the rules and carrying out legally sound and permitted marketing campaigns. We are making sure that commercial operators do not unjustly benefit from the reputation of the Olympic movement or infringe its trademarks. This safeguards the rights of the official members of the Olympic movement. If any potential marketing infringements arise, we will draft the relevant letters to the parties involved.

During the games from 13 July to 10 August, we will mainly be focusing on active monitoring of marketing and trademarks. Rule 40, which prohibits ambush marketing, is a key provision during the games, and we have already studied the changes that have been made to it in various countries based on the respective national legislation and national Olympic committees’ financing models. We have also compared the Finnish Olympic Committee’s instructions to those of other countries.

We work closely with the Olympic Committee around the year. We write blogs on current affairs, such as ambush marketing and responsibility in sports marketing. We also assist the Olympic Committee in drafting and updating partnership agreements and in other sports law matters.

We want to impact marketing proactively and we continuously draft communications instructions for athletes and commercial operators. We have already started evaluating and providing advice relating to marketing campaigns for the 2022 Peking winter games. Our goal is to clarify the rules and to draft instructions so that athletes and other accredited participants in the games can put all their energy into their performance. 

Latest references

We advised SRV Group plc when it sold its 50% holding in the Pearl Plaza shopping centre in St. Peterburg to CP Invest Limited. The sale was the final part of SRV’s actions to exit from all of its operations in Russia which began in 2022. The sales price of SRV´s ownership of the shopping centre was approximately 11 million euros. SRV is a Finnish developer and innovator in the construction industry. SRV was established in 1987 and is listed on the Helsinki Stock Exchange.
Case published 17.2.2025
We advised Valio Oy in its acquisition of Raisio Oyj’s plant protein business, related fixed assets and the Härkis® and Beanit® fava bean brands. The fixed assets include, among other things, the production equipment of the factory that makes plant protein products in Kauhava. The transaction supports Valio’s strategy to grow from a dairy company to a food company. This business acquisition will make us an even more significant developer and producer of plant-based protein products. The demand for these products will grow in the long term, and a great deal of growth potential still remains. In 2022, we acquired the Gold&Green® business and, since then, we have been carrying out strong product development and renewed the brand. Following successful product launches, sales in the last quarter of 2024 increased by about 50% from the previous quarter. With this acquisition, we are building our own production capacity. The production equipment of the Kauhava factory is just right for our needs and situation. says Kimmo Luoma, Valio’s Senior Vice President. Valio is a Finnish dairy and food company founded in 1905 and owned by Finnish dairy cooperatives. Valio has subsidiaries in Sweden, Estonia, the United States and China. In 2023, the Group had a turnover of EUR 2 278 million and more than 4 000 employees.
Case published 14.2.2025
We successfully represented Trety AB in a dispute and settlement negotiations concerning an agreement for development and production of communication devices for the healthcare sector. Eventually, the parties reached an amicable settlement to the full satisfaction of our client and thus the parties avoided an extensive arbitral proceeding. Trety AB is a global company that provides its customers with solutions for development, industrialization and production of electronics. Trety AB has over 30 years’ experience from IT, electronics and telecommunication industries.
Case published 11.2.2025
We advised a financier consortium including OP Corporate Bank plc, Nordea Bank Abp, and Skandinaviska Enskilda Banken AB in a leveraged financing arrangement for Vexve, a company owned by DevCo Partners Oy. The financing included EUR 143 million acquisition, refinancing and other facilities for, among other things, the financing of Vexve’s acquisition of Denmark-based Frese A/S, a leading manufacturer of dynamic balancing valves for hydronic networks. Vexve’s combined turnover after the completion of the transaction will be ca. EUR 200 million. Vexve is the leading European provider of valve solutions for the energy sector and selected energy-intensive industries.
Case published 7.2.2025