Finlayson – Licensing onto Larger Markets

Finlayson Oy is a beloved Finnish home textile manufacturer known for its high-quality products and bold, colourful prints. One of its most popular product lines at the moment is Tom of Finland.

Finlayson has successfully expanded its business outside of Europe through licensing deals with carefully chosen partners, particularly in Asia. The company’s prints and brand are highly visible in its licensing partners’ product lines, for example, in home textiles and clothing, stationary, dishware and other high-quality products. In China, the company is also establishing its own shop-in-shops together with a local licensing partner.