27.2.2017

Finlayson – Licensing onto Larger Markets

Finlayson Oy is a beloved Finnish home textile manufacturer known for its high-quality products and bold, colourful prints. One of its most popular product lines at the moment is Tom of Finland.

Finlayson has successfully expanded its business outside of Europe through licensing deals with carefully chosen partners, particularly in Asia. The company’s prints and brand are highly visible in its licensing partners’ product lines, for example, in home textiles and clothing, stationary, dishware and other high-quality products. In China, the company is also establishing its own shop-in-shops together with a local licensing partner.

Latest references

We are advising Valio in brand protection and intellectual property enforcement matters globally. Our IP team manages Valio’s global trademark, design and copyright portfolio, including registration, prosecution, opposition and enforcement. We also advise Valio in questions concerning IP licensing, consumer and marketing law, social media, domain names and cybersquatting, and food sector regulation. Valio is Finland’s biggest dairy business and food exporter with EUR 1.7 billion annual net sales. Valio’s products are found in some 60 countries and account for 25% of Finland’s total food exports. The company’s R&D work follows the footsteps of Nobel Prize winner A.I. Virtanen, and Valio has some 4,200 employees around the world. The Valio brand has been regularly recognised as one of the most valued brands in Finland. Other well-known and beloved brands of Valio include, among others, AURA, OLTERMANNI, POLAR and OIVARIINI.  
Case published 30.9.2020
We are advising Anora Group in brand protection and intellectual property enforcement matters globally. Our IP team manages Anora Group’s global trademark and design portfolio, including registration, prosecution, opposition and enforcement. We also advise Anora Group in questions concerning marketing law, social media, domain names and cybersquatting. Anora Group Plc is a publicly listed company. It was born in 2021 through the merger of the Finnish Altia Oyj and the Norwegian Arcus ASA. Anora Group is a leading wine and spirits brand house in the Nordic Region and a global industry forerunner in sustainability. Anora Group has a large portfolio of iconic brands such as Koskenkorva, Linie, Larsen, Skagerrak, Chill Out, Ruby Zin, Wongraven, O.P. Anderson and Falling Feather. Its key brands are exported to over 30 markets globally.
Case published 11.5.2020
We represent Arnolds Bakery & Coffee Shop in connection with its franchise business. Arnolds has been operating since 1991, and today there are more than 30 franchisee-operated Arnolds stores all over Finland. Being a very well-known brand in Finland, protecting its intellectual property is of key importance for Arnolds. We advise Arnolds on intellectual property and marketing law, franchise agreements and in negotiations with its franchisees.
Case published 14.3.2016
We advised SRV Group plc when it sold its 50% holding in the Pearl Plaza shopping centre in St. Peterburg to CP Invest Limited. The sale was the final part of SRV’s actions to exit from all of its operations in Russia which began in 2022. The sales price of SRV´s ownership of the shopping centre was approximately 11 million euros. SRV is a Finnish developer and innovator in the construction industry. SRV was established in 1987 and is listed on the Helsinki Stock Exchange.
Case published 17.2.2025