eBrands – Funding Round

We advised eBrands Holding Oy in its newest USD 30 million funding round. The new funding takes the company’s total funding to USD 50 million. The majority of the equity financing comes from Varma Pension Fund, Rettig Group and Veikko Laine Oy in addition to Icebreaker.vc and other private investors.

eBrands is the leading brand aggregator in the Nordics. eBrands’ business is based on purchasing and evolving newer but already successful Nordic e-commerce brands and selling them globally. eBrands’ brand portfolio focuses on sustainability, wellness, sports and lifestyle products. Within its first year, eBrands acquired 18 brands and is aiming to add 10 more to its portfolio during 2022.