17.5.2022

Atria – Sale of Sibylla Rus

Related services

We advised Atria Plc in the sale of its Russian fast food business, Sibylla Rus LLC, to Limited Liability Company Agricultural Complex Mikhailovskiy, which is part of the Cherkizovo Group. The sales price is approximately EUR 8 million. Sibylla trademark was not included in the transaction.

Sibylla Rus specialises in the sale of turnkey solutions for the production and sale of fast food products, such as hot dogs and burgers, under the Sibylla brand in shop-in-shop establishments. Sibylla Rus products are sold in 4,400 outlets in Russia, Kazakhstan, Belarus, Kyrgyzstan and Tajikistan, mainly at gas stations and leisure facilities.

Cherkizovo Group is one of the largest producers of meat products in Russia. At the end of 2021, its consolidated revenue amounted to 158 billion rubles. Cherkizovo has been listed on the Moscow Stock Exchange since 2006.

Atria Plc, established 1903, is one of the leading meat and food companies in Northern Europe. In 2021, its net sales were approximately EUR 1.5 billion and it had around 3,700 employees in Finland, Sweden, Denmark and Estonia. Atria Plc’s shares have been listed on Nasdaq Helsinki since 1991.

Our team

Latest references

EU’s General Data Protection Regulation (GDPR) – GDPR Implementation Projects for Various Companies

We have advised several of our clients in preparing for the European Union’s General Data Protection Regulation (GDPR). These projects have varied in scope and duration, from compliance audits to identify the gap between the current level of compliance and the new data protection requirements set by the GDPR to more comprehensive GDPR implementation plans. We also provide ongoing support throughout the various steps of implementation. All of these projects have been based on the client’s current level of knowledge of its data processing functions, personal data streams and level of data protection. They all result in the clients having the tools to implement the necessary changes. We support our clients in the implementation phase by reviewing and drafting documents and contracts, training their personnel and providing legal opinions on various operative and administrative issues relating to personal data processing and the GDPR’s requirements.

Management of Various Companies – Background Checks for the Identification of Business Partners

In today’s business, the identification and due diligence of business partners is an essential ingredient in the management of reputation risk. Over the past months, we have performed background checks of prospective partners for several companies at the management’s request, covering e.g. trade sanctions, corruption risks and money laundering risks. The checks have concerned Argentina, Iran, Kazakhstan, Latvia, Norway, Turkey and Russia.

EU-based Industrial Company – Challenges related to the EU sanctions

We assisted an EU-based industrial company on the applicability of the EU sanctions upon their product and service supply to Russia. We drafted a legal opinion on the matter to support the business decision of the company’s future operations in Russia. As in other sanctions cases, the challenge was the absence of detailed reference material and published case law. Another challenge identified was the different approaches of the various Member States’ national authorities to the sanctions, for although EU sanctions regulations and decisions are universally applicable, there is not always consensus among Member States upon how to interpret those regulations and decisions. This lack of consensus decreases the legal certainty related to cross-border business activities.

PwC – Public tender in Kela’s Eepos procurement process

We are proud to have provided legal assistance to PwC in the successful public tendering process for the comprehensive renewal of Kela’s benefits processing systems. Kela is the Social Insurance Institution of Finland, and this project is a significant cornerstone in modernising Finland’s social security infrastructure. PwC was selected as Kela’s strategic partner to implement a comprehensive overhaul of the benefits processing systems, digital services, customer relationship management, and information exchange platforms. The project aims to meet the demands of the future digital environment and enhance customer experience through the adoption of Salesforce technology. The new systems are expected to simplify benefit processes, enhance user experience for both customers, employees and other stakeholders, and ensure adaptability to future legislative changes. Castrén & Snellman provided strategic legal support to PwC throughout its successful bidding process, which was carried out through a competitive negotiated procedure. We extend our warmest congratulations to PwC for their successful bid and look forward to seeing the positive impact of this project on Finland’s social security system.

Search from the site.