20.12.2024

24 Pesula Investment transaction

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We advised 24 Pesula group in a transaction where Juuri Partners made an investment in Finland’s largest self-service laundry chain, 24 Pesula.

Juuri Partners’ investment supports 24 Pesula’s strategy of strengthening its domestic market leadership, developing digital services, and expanding internationally.

24 Pesula, founded in 1999, has established a strong market position in the self-service laundry market with over 50 locations in Finland. The company has its own production facilities in Nokia, Finland. In the UK, 24 Pesula currently operates in four locations, and the company plans to expand into other international markets in the coming years.

Juuri Partners is a Finnish private equity company, which invests in Finnish growth focused SMEs and offers financing to established and profitable SMEs in Finland.

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