Rite Ventures – Investment in Custobar

We advised Rite Ventures in their investment in SaaS company Custobar.

Rite Ventures, founded in 2007, invests in Swedish and Finnish companies in the IT services, Software as a Service, and e-commerce industries. Rite acts as an active investor aiming to transform and position early growth companies for expansion to the midmarket.

Custobar is a SaaS company, offering a customer data and marketing automation platform that combines online and offline data into a single, actionable customer 360° view. Custobar helps multichannel B2C service providers to utilise their customer data to the fullest.