We advised Rite Ventures in their investment in SaaS company Custobar.
Rite Ventures, founded in 2007, invests in Swedish and Finnish companies in the IT services, Software as a Service, and e-commerce industries. Rite acts as an active investor aiming to transform and position early growth companies for expansion to the midmarket.
Custobar is a SaaS company, offering a customer data and marketing automation platform that combines online and offline data into a single, actionable customer 360° view. Custobar helps multichannel B2C service providers to utilise their customer data to the fullest.