Industry Investment and Vision+ – Co-investment in Verto Analytics

Castrén & Snellman represented Industry Investment (Teollisuussijoitus) and Vision+ in their co-investment in Verto Analytics Oy.

Verto Analytics is the world’s first single-source audience measurement company. It provides a measurement solution for monitoring the complex behavior of today’s consumer on every device, app, and platform they use throughout the day. Verto has offices in New York City, San Francisco, London, and Espoo, Finland. Verto will leverage the new funds to scale its services globally within the digital media, mobile app and gaming, adtech and Internet sectors and expand its global operations.

Industry Investment is a Finnish state-owned investment company that has a mission to develop, in a commercially profitable manner, Finland’s venture capital and private equity market as well as to promote Finnish business and Finland’s economic growth. Vision+ is a Finnish venture financing firm with special focus on tech companies including SaaS, apps and internet services.