Pihlajalinna will increase the service offering and possibilities to succeed for our customers.
Mikko Mustala, founder of the Forever chain


Sale of Forever fitness centre chain


We advised the seller in the sale of Forever fitness centre chain to Pihlajalinna Plc, one of the largest social and healthcare service providers in Finland.

The Forever chain consists of 12 business locations, 10 of which were transferred under the ownership of Pihlajalinna. Pihlajalinna owns approximately 70 per cent of the fitness centres. The acquisition of the Forever fitness centre chain expands Pihlajalinna’s service offering to wellbeing services.

In addition to gym, group exercise and personal trainer services, Forever is specialised in offering, for instance, Fustra instruction. Furthermore, the fitness centres offer services such as physiotherapy and nutrition coaching.

The Team