Licensing based on IPR portfolio
Licensing can open the door for companies looking to expand their own product lines and markets by granting licences to their intellectual property, such as trademarks and designs. Balanced agreements and the effective management of intellectual property rights create a solid foundation for successful licensing partnerships. The key is finding the right partners.
International licensing business operations and agreements need to be built on a carefully planned and sufficiently broad IPR portfolio. The effective management of trademarks and copyrights to patterns is of key importance to Finlayson.
We worked with Finlayson and their licensing partner 5th Wave Brands and ensured the global protection and enforcement of Finlayson’s intellectual property rights.